In 2015 Craft Beer production increased nearly 13% and now commands 12.2% of US Beer Market . At this rate it will surpass the entire import market in 2019 and be the leading category for domestic production by 2025.
Yes, by 2025 mass produced beer would be looking up to the Craft Beer Industry in a market share graph!
Will it happen? Why not?
Fueling the Craft Beer movement is innovation and pushing the envelope with new beer styles. The way that microbreweries, brew pubs and small craft breweries run allows them constantly evolve in regards to consumer trends. And we are talking quick turnover here... 2 weeks to make a new batch of beer and offer it to the public.
Hops, fruits , spices, carbonation, sweeteners, alcohol percentage, bitterness, sourness, barrel ageing, yeasts - all of these can be added, eliminated, mixed around and swapped out to change a beer drastically, or just tweak it a bit.
How much do you think it would cost Budweiser to change their recipe? What would happen if they got it wrong? The big companies bank on familiarity and consistency. Today's beer drinkers want freshness, they want to try what is trending, and they want to support locally.
Yes, the Craft Beer Bubble is growing, but it doesn't have to burst.